BMW Unveils “Dee” New Colour Changing Concept Car at CES



BMW unveiled a new concept car, the BMW i Vision Dee on Day Zero of the Consumer Electronics Show (CES) 2023 in Las Vegas on Wednesday.

Dee, or Digital Emotion Experience, in full was unveiled with the help of Arnold Schwarzenegger.

The futuristic i Vision Dee, a projection of how BMW defined the future of cars, is meant to be a driver’s virtual companion, offering high-tech Head-Up Display and Mixed Reality Slider with optional driving info, AR projections, and communications that extend across the full width of the windscreen.

And Yes WOW, drivers will be able to choose from a variety of 32 colours, switched or mixed.

Check out how it looks like in the video below: